Finding the right influencer is critical to the success of your campaign and often requires the expert guidance of social media marketing companies specializing in Influencer Marketing like Grow&Turn. One must align their goals, target audience, budget and forecasted Key Performance Indicators with the potential Influencers and then make a correct judgement.
Well, this sounds daunting. Isn't it?
We know it's quite a task to conquer. You may ask - “How do we make the right choice? How many options do we have? How do we make our chosen influencer work with us?”
This blog discusses EXACTLY that!
Who are these influencers?
Influencers are individuals, a group of people or organizations who possess expertise in a chosen subject or who have the ability to exert a social influence on their followers.
It is important to understand that each influencer has a unique set of followers, with varied interests, occupations, demographics and financial abilities.
The most common differential between influencers is the SIZE of their audience. Here are the basic denominations:
1. Mega Influencers
They have an incredibly huge following. Someone with over 1 million followers on a single platform is usually termed Mega Influencers. They usually get sponsorships from EXTREMELY huge organizations and brands.
2. Macro Influencers
They are one step down from mega influencers. Their following size ranges from 1 lakh - 1 million followers. They usually expertise in a specific interest and create engaging content on the same. They get Public Relation products, Sponsorships, Affiliate Links and Paid Reviews. Your brand can get vast brand awareness if the right macro influencer advertises your products/services.
They have a following of 1000 - 1 lakh followers. They are easier to approach and usually engage with their audience through reviews. However, they charge per post or per review and therefore can be extremely expensive.
4. Nano Influencers
They have less than 1000 followers and are on the path to building their community. They also charge per post or through the volume of engagement. Their community is made of people with very close interests.
Where do I look for these influencers?
There are a couple of platforms where influencers engage with their communities. Certain platforms are influencers themselves!
1. Social Media Platforms- Platforms like Instagram, Facebook, Linkedin, Twitter, Snapchat
2. Forums -Like Reddit, Quora, OnePlus Community, Facebook Pages/Groups
4. Tools- Like Google Alerts, HYPR
5. Review pages - Like Google My Business, Yelp, TripAdvisor
6. Magazines, Publications and Editorials - Magazines, Publications and Editorials based on your brand. If you are a lifestyle and fashion brand then FEMINA, Vogue, Traveler.
What is the next step?
Now that you have a brief idea of the types and influencers and where to find them, the next step is creating a list that matches your needs.
Understanding your niche, target audience, price competitiveness, competition and USP are crucial! Based on this, your Influencer Marketing Agency like Grow&Turn will find the right set of influencers and help YOU negotiate with them.
We also help you gauge analytics and make the optimum changes to GUARANTEE SUCCESS of YOUR CAMPAIGN!
Your company is ONE STEP AWAY from guaranteed success! All you have to do is contact us NOW! We will do the rest for you.